I seldom do a behind-the-scenes post about event launches, but for the recent launch of Powerade Ion4, I am willing to make an exemption because I had my first ever “podium-finish!”

I seldom do a behind-the-scenes post about event launches, but for the recent launch of Powerade Ion4, I am willing to make an exemption because I had my first ever “podium-finish!”

I would like to thank Ms. Tessa Prieto-Valdes for mentioning my post and blog about Timex Run (yes, the one with Piolo!) on her article “Fireworks with the Dragon, Katy Perry and Piolo Pascual” on last Sunday’s Lifestyle section of the Philippine Daily Inquirer. It was an unexpected but pleasant surprise which I really appreciate!

What surprised me more was my name in bold!
Special thanks as well to Bards “Banana Running” for giving me her hardcopy.
I’m not just making this up or saying this figuratively, really did ran with Mr. Piolo Pascual and Coach Rio dela Cruz, literally! This was during this weekend’s Timex Run 2012 which was one of my most memorable and fun races of all time. And oh, the official race results are also out.
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A sea of red: at the Time Run 2012 finish line
“Take care of your body. Reveal your true beauty. Incorporate a holistic lifestyle of beauty and wellness, innovate wholeness.” This is how Blue Water Day Spa defines their profile, and as such they are upholding it with a fun run on October 17, 2010 at the SM Mall of Asia grounds in Pasay City.
When: October 17, 2010
Where: SM Mall of Asia
Registration: P500 for 3K, P600 for 5K, and P700 for 10K*
October 05, 2010 update: P300 for all distances inclusive of a singlet, towel, race bib, and a drawstring bag with freebies. You may register at the following sites:
You may also register online here.
What is a Score Card? Simply put it is a card designed for athletes and sports-minded persons alike. Spearheaded by Sports Media Asia (SMA), the country’s premiere sports media and marketing group, it is a card that not only looks cool, it also gives added benefits like discounts to products and services, priority for participation in various sports and retail events affiliated or sponsored by SMA, and an insurance.

The first time I saw the score card I thought it was cool as it looked like military dog tags. Little did I know that this “cool” card packed additional benefits, aside from good looks. For functionality it can also serve as an alternative to those expensive road IDs provided that your activity permits you to wear it comfortably. Warning: it really does attract attention!
As active people we tend not to think much about injuries until we actually have them, and it’s not a question of “if” but “when.” Accidents and injuries are inevitable with our lifestyle and it’s better to be prepared and have a good “support.” This is where the Score Card comes in—all cardholders who properly register and activate their accounts through the SMA website are covered by a limited Accident Medical Reimbursement (sports-related activities only) for one year effective on the date of registration. Who wants to get injured anyway? But when it does come you at least know that you can reimburse your medical bills (coverage limit of P20,000).
Discounts! Aside from the Score Card’s looks, discounts are my favorite aspect of this card. Form meets function. With the amazing lineup of perks from partner stores, did you know that the Score Card can be practically free? Let me give you an example: imagine yourself buying a pair or two of shoes worth P6,000 say from The North Face or Res Toe Run which offers 10% discount to Score Card holders. You get a discount of P600. The Score Card costs only P600—your discount practically paid for the cost of the Score Card! And that’s only an example from stores that offer 10% discount—some merchants offer as much as 50% off their services! And unlike other discount vouchers that you can only use once, you can use your Score Card as much as you want until its expiry date which is also one year. You get a card for practically free and an insurance coverage of P20,000—good deal right?

Of course I know you want to know where you can flash your Score Cards for discounts. Here is the initial list of partner stores and establishments with more to be added soon! For the updated list of partner merchants visit Sports Media Asia.
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Obviously you won’t be able to remember all stores in that list so how would you know which establishments accept the card?
Once you register your Score Card (to also activate your insurance) you have a choice of receiving updates through SMS or email, which is highly recommended for you to avail of downloadable coupons, exclusive promotions, and sports workshops.
Not only you are reaping the benefits of the Score Card. SMA allocates a percentage of the proceeds from Score Card sales to help athletes, sports groups, and organizations raise funds for training, procure equipment and services, and transportation to compete in various local and international competitions. The Score Card aims to be a sustainable sports development tool and as such it challenges every Filipino, sportsman or not, to support and join this movement to help uplift Philippine sports. Make big scores for yourself and Philippine sports with the Score Card! In sports we give glory to our nation through action not talk!
Contact me! The benefits mentioned above plus more, all for only P600. Simply send me your inquiries or orders and I’ll contact you on how to get your own Score Card as well as payment details. The sooner you get one, the sooner you’ll enjoy its benefits!

For more information about the Score Card you may contact me, or Sports Media Asia at (02) 899 3226.
Timex Run, the most expensive sub-marathon road race in the Philippines thus far not only set the race registration fee higher, but also introduced a lot of new PRs.
One of the possible reasons that the race became a huge success despite the steep price was due to the celebrity factor—Piolo Pascual. He is undoubtedly one of the most popular television and movie actor in the country and apparently tapping on his huge fan base was a great idea. Of course we can’t say that the Rio dela Cruz factor didn’t have an added effect on the race’s success, I mean who can’t resist the charm of an afro? Who knows better how to organize a running event but a runner himself? (Peace Coach Rio! I really admire your hair).
Timex Run is definitely at a different caliber as it’s one of the few races in the Philippines that utilize timing chips. It also has one of the better race singlets with Timex Ironman mark at the back which I really love. Celebrities also dot the course of various events making this a very star-studded race.
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The grand start gate of Timex Run
Timex Run’s main event, 21K, went to places no other races went before, literally, making this a discovery race for many who haven’t been to the unpopular running areas of Bonifacio Global City. Even familiar routes were given an interesting twist keeping the event fresh to seasoned BGC runners. But more than a pretty route, the distance was almost GPS-exact 21K so taking into consideration the topography of the route it’s more than valid for those distance-conscious runners. Even the distance markers were freakishly accurate by Garmin standards for most of the time.
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Sunrise at Rizal Drive
For the nth time I was again a pacer, an optional one. It was a pretty loose pace—just aiming to finish in a decent time so it was for the most part an easy duty. Because of the relaxed attitude I was able to take some pictures in-race making this also a “picture race.”
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Along 5th Avenue
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The 21K leader
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Entering Heritage Park
Timex Run was easily one of the best races for 2009, period. Despite the higher registration fee the cost was pretty much worth it because of a very good quality event, a lot of giveaways, excellent activity area, a finisher’s shirt and medal, all while still able to generate funds for charity. Indeed Timex had proven that with the right pizzazz cost may not be a barrier to having a well attended event. It was also another proof that celebrities really make good endorsers, especially here in the Philippines. I just hope this isn’t the start of more expensive races, but instead the start of quality races. Congratulations Runrio for consistently delivering excellent and successful events!
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The nice but generic finisher’s medal
I’ve seen a lot of PRs with this race and as for my Personal Record (PR) I also set a new one, a negative one as I set the longest 21K race so far surpassing the two hour 20 minute mark, but it was worth it as I bore witness to another 21K dream turn into reality. Congratulations Carol!
Pros:
Rejects:

Timex Run 21K Route
As a bonus perk to everyone Timex was kind enough to provide everyone free viewing of Manny Pacquiao’s match versus Miguel Cotto live via satellite from Las Vegas, USA. We were so lucky to have witnessed history being made by now seven-time world champion, Manny Pacquiao. Thank you Timex and congratulations Manny! He’s definitely the best boxer our generation has ever seen.
I would like to thank Doc Art who made it possible for me to join this race. Thank you very much Doc and congratulations!
Run for a cause and feel the dry pavement with your friends! Quezon City is holding its first international marathon, the 1st QC International Marathon. If you haven’t registered yet, register so you don’t miss out on this major event!

International runners such as the Kenyans, and our elite local runners, will blow away the level of competition. Pacers will be available to help you finish at a pace within your running level. Your running time will be electronically recorded using timing chips, and presented to you on the web. And lastly, win prizes and giveaways from our sponsors. The largest total cash prizes worth P3-M, and Nike Human Race shirts for all 42K runners and the top 1,000 21K finishers.
AND HERE IS FURTHER GOOD NEWS: Due to numerous requests from runners residing from the calamity areas of Marikina, Taguig, Pasig, Cainta and Muntinlupa City, the organizers of QCIM have announced that the registration for the 1st QCIM has been extended up to October 11, 2009. “All runners who were victims of the recent typhoon Ondoy should be given consideration for this tragedy” Runnex chair Mr. Art Disini reiterated. As such, there will no longer be any late registration penalty!
| Regular Registration: | Until October 11, 2009 (Individual Registrations) |
| Late Group Registration: | October 12 – October 13, 2009 Quezon City Hall (Group Registrations of 25 runners or more) |
All runners who will register for each of the race categories (5K, 10K, 21K, and 42K) will pay the regular registration fees as follows:
| Distance | Fee (Php) |
|---|---|
| 5K | 300.00 |
| 10K | 300.00 |
| 21K | 500.00 |
| 42K | 650.00 |
Note that Timex stores which were previously part of our registration centers for the race will no longer accept registrations. Instead, the following registration centers will be accepting registrants:
Typhoon Ketsana, also known as “Ondoy” in the Philippines, was one of the most devastating typhoons in recent history particularly in Metro Manila where all-time-high rainfall was recorded. Places that never experienced flooding saw unimaginable levels of water, and elsewhere were just nothing short of a disaster.
As for running, the extremely bad weather unsurprisingly caused races to be postponed, including the much anticipated New Balance Power Run. And announcing its deferment was just timely—the weather was turning from bad to worse and after several hours people were stranded on their roofs. Although a lot of runners were disappointed, looking back it was a good call by the organizers.
Seeing all the damages and the misery Ketsana has brought was really disheartening. Suddenly all motivations to run was just carried away. How can anyone run when at the back of your mind someone you knew was stranded atop their flooded home?
If there were things that this ordeal brought out were the best and the worst in us. The worst was the act of selfishness—people were just thinking of how to save themselves resulting in more hardships for others and delays in distribution of aide. It was back to basic instincts—self-preservation, every man for himself. But then later on the best in us was revived—the act of selflessness. Suddenly the Tagalog word “Bayanihan” was in use and exhibited. People themselves started reaching out to help one another because in a way all of us are affected by this calamity. I myself had a chance to see firsthand some of these genuine acts of kindness and to my surprise even those whom I know were affected by the flooding are even lending a hand.

Angel Brigade (in coordination with Harvest Foundation, Isdanco Foundation, Mased Association) Drop Off Center for Calamity Relief Goods
There’s still a lot of work to be done, and it would be done faster if all of us lend a hand, and most of us can help in our own way. Even runners are doing their share for the community:
Even races were not spared of Ketsana’s havoc. Here’s the list of races that were affected by this typhoon (courtesy takbo.ph):
| Original Date | New Date | |
| New Balance Power Run | September 27 | November 29 |
| Run For Child | October 03 | TBA |
| iRun for Teachers | October 03 | TBA |
| Takbong Lasalyano | October 03 | TBA |
| Takbo Breast Friends | October 04 | October 11 |
| Race for LIFE | October 10 | October 24 |
Ketsana may be out of the country but the country is still not out of the woods yet. As of press time another typhoon, Parma (“Pepeng” locally), is slowly making its way into Northern Luzon. Everyone is hoping that it would pass through peacefully so that we can all start the recovery process and claim back our lives.

As of 02 Oct 2009 15:29 GMT
National Disaster Coordinating Council
(02) 734-2118, (02) 734-2120
ndcchelpdesk@gmail.com
Department of Social Welfare and Development
(02) 931-8101 to 05 loc 506, (02) 951-7119
Philippine Coast Guard
(02) 527-3877, (02) 527-8481, (02) 527-6136
Philippine Air Force
0927 964 5098, (02) 853 5023
Metropolitan Manila Development Authority
136
Philippine National Red Cross (for donations)
143, (02) 527 0000
Citizens’ Disaster Response Center
(02) 924 0386, (02) 928 7860
GMA Kapuso Foundation
(02) 982 7777 loc 9901 & 9905
Sagip Kapamilya – ABS-CBN Foundation, Inc.
(02) 411-4995, (02) 415-2272 loc 3765
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