Rexona Run is back with the theme Run To Your Beat. The event will be held at the SM Mall of Asia grounds on October 20, 2013. Here are the details.
I seldom do blog posts about event launches (since my intention is to focus on the event itself, not the launch) but every so often an event launch comes along worthy of one, and that “one” being the recent launch of this year’s second leg of Run United.
A heightened experience welcomed the members of the media and other guests during the grand launch of Riovana held last February 17, 2012. Owned by the running industry’s frontliner Coach Rio De La Cruz, the event demarcated the formal unveiling of this one-stop-shop that provides a different high to runners and enthusiasts alike by enlightening them about the right tools, techniques and other know-hows regarding running so they can transcend from being ordinary to extraordinary runners.
It was an evening of pure delight last night at Decagon Silver City as those who have completed all three required legs of the Run United Trilogy were recognized. It’s an event that was so overwhelmingly positive that even critics and detractors alike were all smiles and forgot their rants!
A different high was experienced by each and every visitor of the newly opened concept store Riovana, the brainchild of Rio dela Cruz, more popularly known as Coach Rio, a prominent figure in the running industry. Wanting to give professional runners and enthusiasts a heightened experience before, during and after each race, Coach Rio came up with the idea of combining a retail store that becomes a one-stop shop for all running gears, apparels and shoes with facilities that can allow members to hang out in the lounge area, register for marathons and even freshen up before and after each race through its available locker and shower rooms.
I’m not just making this up or saying this figuratively, really did ran with Mr. Piolo Pascual and Coach Rio dela Cruz, literally! This was during this weekend’s Timex Run 2012 which was one of my most memorable and fun races of all time. And oh, the official race results are also out.